The annual Swap & Shop is where savvy marketers go to get examples of what their colleagues have been producing as far as brochures, annual reports, giveaways, and other promotional products. It’s also the site of the Swap’s Best of Show awards as well as a place to meet those marketing listserv buddies in person.
This year’s theme was PR Masterpieces, and plenty works were on display. This year’s Swap drew more than 800 attendees in the 2.5 hours it was open in the back of the exhibit hall. Library marketing is alive and well!
editor, Marketing Library Services and Swap participant