Patricia Martin’s Opening Keynote
Internet Librarian 2010 got underway this morning with Patricia Martin, marketing expert and author of the popular book, Renaissance Generation, sharing her most current research on what we can expect from the coming cycle of re-birth.
A sought after strategist, Martin has worked with clients such as Discovery Channel, Microsoft and Target. She reveals what lies at the beating heart of the social movements forming the next wave of prosperity. Martin understands our challenges and provides solid ideas for how libraries should respond so they are reborn, not left behind. You will learn how to apply the insights to position your library as a critical asset in your community, whether it’s a town, a campus or an organization.