LibConf.com from Information Today

When my alarm went off at 6:15 a.m. on the last day of the conference, I was sorry that I’d agreed to cover the Closing General Session that started at 8. But when Steve Lopez finished talking shortly after 9, I was sorry that his presentation was over. Wow. Like many others, I know Steve [...]

  The Association of College & Research Libraries (better known as ACRL) held its President’s Program in the Hilton Chicago on Monday afternoon. After awards fanfare, the program turned to the topic of Advocacy in Today’s Environment. It involved a panel (what doesn’t anymore?), but the real attraction was Stephanie Vance from Advocacy Associates LLC. [...]

The Sunday afternoon Media Relations Training was a worthwhile event for any library employee who wanted to know more about how to get the media’s attention, score some coverage, and deliver their messages as clearly as possible. I’d seen speaker Dave Baum before, but enjoyed listening to him again. Baum has been reporting and interpreting [...]

The annual Swap & Shop is where savvy marketers go to get examples of what their colleagues have been producing as far as brochures, annual reports, giveaways, and other promotional products. It’s also the site of the Swap’s Best of Show awards as well as a place to meet those marketing listserv buddies in person. [...]

      Once the Opening session got down to business, ALA President Jim Rettig took the stage. He mentioned a number of initiatives of this year’s show, including Friday’s Unconference, 10 Grassroots programs, and the Text an Ambassador Q&A service. He spoke fondly of Dr. E. J. Josey, who recently passed away, saying he [...]