LibConf.com from Information Today

Looking for high-tech, wow-factor ways to excite and engage customers? Check out what’s happening in the area of multi-touch tables.

I’ve been spending my time in the marketing track today, and good ideas and tips have been flying. The morning began with Nancy Dowd, marketing director of the NJ State Library (and my blog partner over at The M Word). She discussed 10 trends that can give your marketing a "second life," such as relating [...]

 I moved downstairs to the online marketing session. Lauren Stokes, Las Vegas-Clark County public library, starts off with blogs. There are staff blogs and patron blogs. She finds she gets better feedback from the staff with the blog format. Read me Vegas is book discussion blog, with Tuesday Trivia and Random Thursday. Tie databases into [...]