LibConf.com from Information Today

The John Cotton Dana Library Public Relations Awards are the Holy Grail for PR librarians in the U.S. Winning one takes plenty of time, effort, talent, and planning. Some say that completing the award application is an experience unto itself. But it’s also a lesson in the way good public relations should be done. Every [...]

Kathy Dempsey, former editor of Computers in Libraries magazine and current editor of Marketing Library Services newsletter, has a new moniker to add to her list of credentials: book author. Dempsey, who just published The Accidental Library Marketer, was busy talking to library marketers and autographing copies of her new book during the ALA Swap [...]

The annual Swap & Shop is where savvy marketers go to get examples of what their colleagues have been producing as far as brochures, annual reports, giveaways, and other promotional products. It’s also the site of the Swap’s Best of Show awards as well as a place to meet those marketing listserv buddies in person. [...]

  It’s been barely 2 weeks since the Infotoday bloggers said goodbye at the end of SLA’s Annual Conference in DC. Yet it’s time to start up again, this time for ALA’s Annual in Chicago. And with a couple of personnel changes for this next show, we’re rarin’ to go. We officially begin our coverage [...]

  The program explained that Pecha Kucha is Japanese for the sound of conversation. The program indicated the ground rules for this fast-paced series of presentations. Each panelist had just 6 minutes and 40 seconds to take a stance about some strategy or technique in libraries. As Greg Schwartz described it – this was “presentation [...]