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ONLINE Personas

Mary Lee Kennedy and Stephen Abrams are talking about personas. Here’s a news flash – this isn’t new. Even Mary Lee is describing a project she started at Microsoft in 1999. ONLINE has published several articles on the topic. Alison Head had the cover story in the July/August 2003 and Sue Henczel gave her perspectives in the May/June 2004 issue.

After the session, I went over to the exhibit hall to check ProQuest to get a sense of how popular the use of personas are to both librarians and business people as they try to develop relevant products and services. The search results weren’t very encouraging. For example, combining personas with library concepts retrieved only 29 hits, but most were book reviews not about librarians employing personas.

Marydee Ojala
Editor, ONLINE: The Leading Magazine for Information Professionals

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