Mary Ellen Bates did a Cybertour in the Exhibit Hall this morning on Business Info Online: Super Searcher Strategies. It’s hard to be comprehensive when you only have 15 minutes, but Mary Ellen did it with ease. She talked about SEC EDGAR filings, market research reports, corporate blogs and podcasts, government agencies, LinkedIn, and CEO Express. She ended by recommending that searchers "look sideways." Ask who cares about your topic. View results in reverse chronological order rather than relevancy ranked to identify future disruptive technologies. Use market research for forecasts, government sources for retrospective.
Marydee Ojala
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