I picked up a copy of the Financial Times yesterday at the FT booth, but didn’t get around to reading it until the session on Twitter was over. It had a special section on "Digital Business" with an article by Peter Whitehead titled "Twitter: another road to ruin." (That link won’t be good forever; it will go behind the FT’s firewall, but be accessible to those of you with access to the third party distributors, such as LexisNexis, Factiva, if you’ve paid the extra subscription fee to the FT.) The author is new to Twitter and has some concerns. Unlike the recommendations from Michael Sauers, et al., he doesn’t see much actual conversation going on (that could be because he doesn’t yet have a lot of followers), instead he sees tweets as "mini-broadcasts." He’s also concerned about the blurring of private and professional lives. When he’s on Twitter, is he representative of his employer or is he tweeting as a private person? I’d guess this is something everyone on Twitter has to work out for themselves. HIs final sentence seems overly dramatic and negative, however. He says, "one mistake and it could be the ruin of anyone." Nope, don’t buy that one.