I was very interested in attending a session called Repositioning with Tablets, Social Media, & Outreach.
The first speaker, Tim Donahue from Montana State University, discussed what tablets are being used for in his library (roving reference, QR code reading, & brainstorming sessions) and their implications (since they’re easier to read from than to type on, they are “ideal platforms” for library content consumption).
The second speaker, Allen Cho from the University of British Columbia, talked about a government-funded project to gather Chinese-Canadian stories and all the community engagement it prompted. (Learn more at www.ccs.library.ubc.ca.)
The final speaker, Arlene Keller from Multnomah County Library in Portland, OR, discussed their successful Facebook page, which has more than 15,000 fans. She attributed the success to many things, chief among them was starting with good planning and policymaking and knowing what content customers want. (One way to do that is to observe how they interact with each other on the page and what they like to discuss.) They also use FB’s statistics to measure usage and ROI.
Mobile and social computing are changing everything and libraries need to keep up with their users’ expectations.
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