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Kathy Dempsey, former editor of Computers in

Kathy Dempsey introduces her first book.

Kathy Dempsey introduces her first book.

Libraries magazine and current editor of Marketing Library Services newsletter, has a new moniker to add to her list of credentials: book author. Dempsey, who just published The Accidental Library Marketer, was busy talking to library marketers and autographing copies of her new book during the ALA Swap & Shop on Sunday.

“I’m ridiculously relieved that the book is finished, I’m happy with the way it came out, and I’m very thrilled with the response the book is having in the marketplace so far,” says Dempsey. Penning the 75,000-word manuscript was “a lot harder than I ever thought it would be,” she says, noting that she started writing in March 2008 but put her creative efforts on hold temporarily to help out with the Shanachie book project.

“The reception that I’ve received about the book has gone far beyond my expectations,” she says. But the book buzz is just beginning. For library professionals and paraprofessionals who need a hand negotiating new marketing strategies on the internet, this book is destined to be a guidebook for all the game plans and initiatives to come. The book, says Dempsey, offers some of the best, proven ways for find funding and building solid relationships with users and the community.

For more information, stop by the Information Today, Inc. booth (#4525) or visit

Barbara Brynko
Information Today

Book Signing 1

I’ve titled this post “Book Signing 1” since I’m pretty sure that others will post about book signings. A hallmark of ALA is the plethora of book signings, not all of which are on subjects in which I’m interested. But this one, by Bruce Rosenstein, was special. Bruce was a research librarian at USA Today for many years, and is an SLA member, a library school instructor, and the author of “Living in More than One World: How Peter Drucker’s Wisdom Can Inspire and Transform Your Life.” His book signing yesterday at the Ingram booth was  very popular. In fact, at the end of the hour, all the books were gone! Also check out Bruce’s blog for more insights.

Author Bruce Rosenstein signs his book about Peter Drucker book

Author Bruce Rosenstein signs his book about Peter Drucker book


Marydee Ojala, Editor, ONLINE: Exploring Technology & Resources for Information Professionals