The program explained that Pecha Kucha is Japanese for the sound of conversation. The program indicated the ground rules for this fast-paced series of presentations. Each panelist had just 6 minutes and 40 seconds to take a stance about some strategy or technique in libraries. As
Rebecca Jones on planning frameworks: “I learned about planning from my farmer Dad and from Peter Drucker – 0.0 technology dudes.” They showed an ability to bring clarity to planning—it’s about knowing your current situation is, knowing what you want. Clarity on what, who, how, why and where. Drucker’s advice came from his book, The Five Most Important Questions. Be clear on the answers to those questions. Why do plans get derailed? Get those “buts…” out of the picture, she declared! Practicality, planning, and persistence pays off.
David Lee King on “The Librarian… Is the Product.” We usually don’t see librarian and product in the same sentence. Libraries really do have a lot of products. What product should we be selling? Amazon sells books better than we do. Search results come from Google. Maybe we should sell ourselves—and promote ourselves—better than we do now. “We are the value-added super heroes behind the stuff.” Google may answer the question, but librarians IMPROVE the answer. We’re the ones that hold the library together. YES!
Nancy Dowd—“A Marketing Manifesto, A Foundation for Planning”
I will call them by name if I can—client, patron, customer… (member is better, according to a follow-up conversation with Dowd and Abram)
I will be transparent in my marketing – honest conversation. I will listen.
I will no longer support the silence of silos – call someone if they’re doing it better.
I will support innovation. Try, fail, try again and again…
I will make demands on my vendors. If their products aren’t easy to use, bye, bye.
I will honor all choices of communication tools
I will embrace diversity – even Republicans in my library!
I will act GREEN.
I will find the “me” in my library – be authentic
I will measure the right stuff – am I reaching people?
I will market to voters – so I can get funding
I will tell stories – stories that will matter and create an impression
Paula J. Hane
News Bureau Chief, Information Today, Inc.