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Online Marketing in Public Libraries

 I moved downstairs to the online marketing session. Lauren Stokes, Las Vegas-Clark County public library, starts off with blogs. There are staff blogs and patron blogs. She finds she gets better feedback from the staff with the blog format. Read me Vegas is book discussion blog, with Tuesday Trivia and Random Thursday. Tie databases into discussion. Librarian’s Brain is for patrons. It has tutors, games, tips, lesson plans.

To promote the collection created site called Books, Movies & More. Use BookLetters for CMS. Circulation is up. Materials put on the revolving list immediately become popular. Looks to me like a plug for push technology.
She’s also got a data challenge game. Covers website evaluations and comparisons; asks questions about databases and search strategies. Thre’s another one about The Great Gatsby. Petstacular and Neon’s Brain Blaster are other information literacy games.
Now it’s a computer switch to Geert van den Boogaard from DOK, Delft, Netherlands. His topic is "Connect to people in a library." He’s an industrial designer. Library Concept Center has listening chairs with combination of music. To market effectively, must understand audience. DOK Agora project has large multimedia screen in library. The idea is for people to tell their own story, have their own exhibition. Publish the best stories in the local newspaper. Digital Art is a project for the art library. Put LED screen in classroom and put different digitized art work up every day. Then compare digitized version with real one. Narrowcasting system used at DOK serves as in-house information system and directional signage. It runs on Nintendo Wii. DOK uses Bluetooth to greet users walking into the library with a picture, if patron has activated Bluetooth connection. They’ve got a FlickR photostream.
Yes, DOK both stocks books and prints books. They have rights to the art works so they can use. Want patrons to see something new every time they enter library. They build it, then see what people think of it.
Marydee Ojala

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